{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"LeadingLane Podcast","title":"The Difference Is in the Details: Small Touches That Win Clients for Life | LeadingLane Podcast | Ep 134","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f624299e\"></iframe>","width":"100%","height":180,"duration":966,"description":"Steven and Ashley dig into the episode's thesis: the difference is in the details. They cover why blanket market takes (\"it's PCS season,\" \"the market's slow\") are usually excuses that dodge ownership, why your market is really a story of price points and neighborhoods, and — most of all — how the tiny, non-transactional touches are what make clients remember you for life. From a booklet at closing and actually showing up to the inspection, to a pregnant buyer's Ruffles chips in the closing basket, the \"pepper lady\" pop-by, and a pumpkin-chocolate-chip-cookie mailer, they make the case that consistency and slowing down to avoid sloppy mistakes are what protect your reputation and trigger your next transaction. As Ashley puts it: excellence rarely announces itself — most of the time it shows up in the details.","thumbnail_url":"https://img.transistorcdn.com/zjL3nXftjo4a3pCFbbcpfSiz9SXo91RS9oVEo7LmDJc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zN2Y1/NzYyZDNmYjczZWJi/YTA0MGQxNzEzYmEx/MDBkYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}