{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 302: Connecting With Confidence with Brand Builders Academy Creator Suz Chadwick","html":"","width":"100%","height":180,"duration":2819,"description":"\n\n\n\n\n\n\nI started my very first blog back on Xanga in 2003.\n\n\n\nI might be your internet grandma.\n\n\n\nI used my Xanga blog to share what I was thinking about my senior year of college and process a lot of the reading that I was doing about my field of study, contemporary and postmodern Christian theology.\n\n\n\nIt was also full of personal updates and the musings of a 21-year-old young woman.\n\n\n\nThrough my Xanga blog, I got to connect with people online. Some were old friends from high school. Others were strangers from the internet. It was exactly the kind of online social interaction that I loved as a hardcore introvert.\n\n\n\nBack when I was writing my Xanga blog, we were blissfully ignorant of the possibility that the companies that we used to facilitate this kind of online social interaction could conspire to use our data and online activity to manipulate us. All most of us saw was the possibility of a connected online community.\n\n\n\nI’m Tara McMullin and this is What Works, the show that takes you behind the scenes of how small business owners are building stronger businesses through uncompromising commitment and decisive action.\n\n\n\nMy little Xanga blog didn’t last more than a year. But when I did find my way back to what was now being called social media, it was like rekindling lost love.\n\n\n\nI fell head over heels for sharing my experiences and opinions while meeting new people and cultivating new relationships online.\n\n\n\nI happily admit that I spent loads of time on social media connecting with people—and, in the process, connected my way to a large audience and plenty of authority. But then, things started to get a little rocky.\n\n\n\nI started playing to the audience instead of connecting with people. The updates and emails I shared were less about connecting and more about broadcasting. I stopped writing for one person at a time and started writing for thousands.\n\n\n\nThese relationships that felt so natural and genuine started to feel strained. My interactions...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}