{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"The True Cost of Underpricing Your Floral Work","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f65d97ef\"></iframe>","width":"100%","height":180,"duration":841,"description":"Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m sharing a candid conversation about a post that stopped me in my tracks—and honestly, triggered me.It was a florist’s post advertising a “$2,500 wedding” with pricing that seriously undercut the real cost of flowers, design time, and labor. While I love pricing transparency, what I saw wasn’t just low—it was misleading and potentially harmful for florists trying to run a profitable business.In this episode, you’ll learn:✨ Why undercharging for weddings hurts not just you, but the entire floral industry✨ How to recognize when your pricing isn’t covering your costs (and what to do about it)✨ The hidden costs florists forget—delivery, setup, tear-down, and labor✨ How confidence and positioning can help you charge what you’re worth✨ The mindset shift that took me from barely breaking even to running a profitable, thriving floral businessIf you’ve ever lost a wedding to an underpriced competitor, felt frustrated by “budget breakdown” posts online, or wondered if you’re charging enough—this episode is for you.👉 Download my free pricing guide at http://floralceo.com/pricing  to learn how to price with confidence and protect your profit.🎧 Available on Apple Podcasts, Spotify, and wherever you listen to podcasts.","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}