{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fundraising Ideas for Schools","title":"The Author Event That Sold Out in a Day and Raised $8,000","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f66346ca\"></iframe>","width":"100%","height":180,"duration":1080,"description":"Mountain Brook Schools opened the empty seats at its teacher-conference keynote to the community at $25 a ticket, sold out in under 24 hours, and raised more than $8,000 on an event that never used to make a dollar. Kari Austin breaks down how a two-person team ran it and what she would change next time.","thumbnail_url":"https://img.transistorcdn.com/dkhTn8bGEhshDnhpzyTBOynhSePign5BXZCv5ghzEJ4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iYjFi/MmQzY2I1NjU4NDNk/YmFhYzJlZmE0NjJi/ODhmOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}