{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Katie Lance Podcast","title":"How to Find Your Voice on Social Media as a Real Estate Agent","html":"","width":"100%","height":180,"duration":124,"description":"How do you find your voice on social media – especially when it feels like everyone else is already saying the same things?\nIn this episode, I’m talking about something I believe is incredibly important when it comes to social media, video, personal branding, and even using AI: knowing what YOUR voice actually sounds like.\nFinding your voice doesn’t mean coming up with the perfect tagline or trying to create some polished version of yourself. It starts with getting clear about who you are, who you want to work with, what matters to you, and the experiences that have shaped you.\nI’m breaking it down into four simple questions you can ask yourself:\nWho do you love working with?\nWho isn’t the right fit for you?\nWhat matters to you personally and professionally?\nWhat is your journey, and how did you get to where you are today?\nFor my real estate friends, this is especially important. There are thousands of agents creating content every day. Your voice, your perspective, your personality, and your experiences are what can help your content stand out.\nYou don’t need to sound like everyone else. You also don’t need every video to be perfectly polished. The ums, the ahs, your sense of humor, your interests, your stories – those are all part of what makes you human and relatable.\nAnd as we use more AI in our businesses and marketing, I think knowing your own voice is going to become even more important.\nIf you’ve been struggling with what to post, how to show up, or how to make your content sound more like YOU, this episode is a great place to start.\nIN THIS EPISODE:\n00:00 Finding Your Voice\n00:21 Your Ideal People\n00:45 Who Not To Serve\n01:02 Values And Interests\n01:33 Share Your Journey\n01:53 Wrap Up And Engage\n🎥 WATCH NEXT:\nMap Out Your 12-Month Content Plan:\nhttps://www.youtube.com/watch?v=AcwI_6eZQBU&t=11s\nHow to Audit Your Social Media:\nhttps://www.youtube.com/watch?v=G20Q4CIS4w8&t=15s\nWhat to Post When You Have Nothing to Post:...","thumbnail_url":"https://img.transistorcdn.com/NXJ8PuSzWRwzN22i6q5gguif8fTWG1uz4VmoQsoIyE4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOGEw/ZjUzY2E3MGQ1MjFi/MjljNGE5ZjMyMTcy/MjQ4Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}