{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Women in Product Marketing ","title":"Indeed Director of Product Marketing, Sherrie Nguyen on Customer Research ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f689ff70\"></iframe>","width":"100%","height":180,"duration":2117,"description":"Questions covered in this episode:\n \n1:36 - Opening Question (Can you share a time when you failed at something and what did you learn?)\n5:14 - What is your role like as a Director of Product Marketing at Indeed?\n6:44 - How can Indeed help a candidate stand out while looking for jobs?\n9:52 - Understanding of the cover letter.\n11:27 - How do you approach building and scaling the PMM team?\n15:38 - How do you manage parenthood and a full-time job?\n22:24 - How do you get buy-in when creating a VOC program? What does an MVP of a VOC program look like?\n24:53 - How do you go about creating personas? Do you have personas for the business at large vs. just for launches? And how often do you refresh?\n29:04 - How do you build effective buyer journeys?\n32:00 - Rapid Fire\n\nWant more insights from Sherrie? Check out her Sharebird Profile.\nLooking to connect? You can find Sherrie here on LinkedIn.","thumbnail_url":"https://img.transistorcdn.com/DkKtiT8110CXd_Vu-6cIuwPYfktAahvVsbjajDRgews/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2NDU4LzE3MTE5/NzMwMDItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}