{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Market Like a Fintech","title":"The B2B Content Strategy That Transformed ComplyAdvantage’s Growth | Will Thompson, Marketing Director, ComplyAdvantage","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f6b514af\"></iframe>","width":"100%","height":180,"duration":2708,"description":"The new episode of Market Like a Fintech explores content marketing for regulatory technology (RegTech). It discusses why compliance professionals are avid content consumers and how creating high-quality content can help RegTech companies like Comply Advantage stand out. Featured in the episode is Will Thompson, marketing director at Comply Advantage, who details their content strategy, successful campaigns, and the role of SEO. The conversation offers insights into leveraging webinars, sales collaboration, AI tools, and effective content creation methods, highlighting the significant impact on revenue and customer engagement.\n\nUseful links:\n\nFind Will Thompson on LinkedIn: https://www.linkedin.com/in/will-thompson-290389106/\n\n\nComplyAdvantage’s website: https://complyadvantage.com/\n\nAdyen's content case study: https://www.mintcopywritingstudios.com/blog/complyadvantage-content-case-study\n\nFind Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ \n\nMint Studios website: https://www.mintcopywritingstudios.com/\n\n\nFor show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast\n\n\nJoin the Slack group for free: https://www.fintechmarketinghub.com/slack\n\n\nOur website: https://www.fintechmarketinghub.com/ \n\nOur podcast: https://www.fintechmarketinghub.com/podcast-market-like-fintech\n\n\nThis episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/\n\n\nKey topics discussed:\nContent marketing as a strategic tool in regtech\nEffective collaboration between content and sales teams\nUse of strategic campaigns aligned with business goals\nEmphasis on bottom-of-funnel SEO content\nInnovating virtual event formats for better engagement\nTimestamps:\n\n(00:00 Introduction and Background\n(03:59) Role of Content in Marketing Strategy\n\n(06:13) Campaigns and Content Strategy\n\n(09:19) SEO and Content Challenges\n(12:22) Sales Collaboration and Content Impact\n\n(20:09) Webinars and Sales Enablement\n\n(24:09) Diving...","thumbnail_url":"https://img.transistorcdn.com/p4z9HdTvl2PMMe-z87LJ9JnNcyUwWc0fHDpHoKBtVlE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNzc1/ZTk1ZDc0NWEzMGRm/ZjJiZjYyOGU1YmQ4/ZTNjYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}