{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 172: Reapproaching High-Touch Services With Perfect Planning Events Founder, Tara Melvin","html":"","width":"100%","height":180,"duration":2342,"description":"\nImagine making money in your sleep.\nWhen I first started selling ebooks and courses that’s all anyone could talk about, and I’ll admit that the first time I woke up to money having been deposited in my PayPal account over night, I was pretty damn excited.\nBut what I realized soon after was that there was nothing passive about passive income.\nWhether you’re making money through ads, online courses, ebooks or apps, you had to work. Sure, the revenue might come in over night, but that doesn’t mean you didn’t spend the whole day before at your desk.\nNow while many still promise an infinitely scalable business built on online education, most people have wised up. It’s not that information marketing doesn’t work in terms of creating a scalable and profitable business, it’s just that there are other ways to make scalable and profitable work for you.\nMany of the most successful small business owners today run high-touch service-based businesses.\nInstead of scaling their businesses digitally, they’re building smart teams, honing their procedures, and filling out a niche.\nThey find profit in optimization and being able to deliver impeccable outcomes. They’re signing big clients to long term deals and enjoying steady income. They’re minimizing the costs of software and marketing in favor of investing time in relationships.\nNow all of that might sound pretty good even if it’s a bit intimidating, but it gets better.\nAll of the business owners that I’ve talked to who have decided to go all in on high-touch services and forgo the often empty promises of information marketing feel a huge sense of relief. Plus, they’re enjoying balancing running a smart business with honing their craft.\nFor many, it’s a win-win.\nNow running a high-touch service-based business might not be what works for you, but I think this trend still has something to offer you. Use it to challenge your assumptions about what you should be doing to generate revenue, earn trust, and serve customers. Look for...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}