{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Scaling International Brands in the US Market with Bashak Ilhan","html":"","width":"100%","height":180,"duration":1152,"description":"In this episode of Talk Commerce, Brent Peterson interviews Bashak Ilhan, founder and CEO of Road Group. They discuss Bashak's entrepreneurial journey, her passion for global business, and the intricacies of building brands for the US market. The conversation covers various topics including the challenges of e-commerce, the impact of tariffs, and the importance of emotional value in branding. Bashak shares success stories of brands that have thrived in the US and emphasizes the role of AI in shaping the future of shopping. She encourages aspiring brands to pursue their dreams and offers her expertise in navigating the complexities of the market.\nTakeaways\nBashak Ilhan is an experienced entrepreneur with a passion for global business.\nRoad Group helps international brands enter the US market.\nUnderstanding market differences is crucial for brand success.\nAmazon is a competitive platform that requires strong branding.\nUS customers have higher return rates compared to other markets.\nTariffs and shipping challenges impact European brands entering the US.\nBrands must be prepared for high volume when entering big box retail.\nSuccess stories highlight the potential for growth in the US market.\nAI is transforming the e-commerce landscape.\nEmotional value is becoming increasingly important in consumer purchasing decisions.\nChapters\n00:00 Introduction to Bashak Ilhan and Road Group\n02:51 Bashak's Entrepreneurial Journey and Motivations\n05:21 Client Engagement and Brand Building Strategies\n08:17 Navigating Market Differences: US vs Europe\n11:01 Success Stories and Brand Growth\n13:34 The Future of E-commerce and AI\n16:23 Closing Thoughts and Contact Information","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}