{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Product People","title":"EP55: Patio11 on promoting your product","html":"","width":"100%","height":180,"duration":3403,"description":"This week you'll hear from Patrick Mackenzie (Patio11 on the internet), an influential member of the self-funded, bootstrapping community, as well as a high profile member of Hacker News. Patrick is a great guest: he's a great storyteller, and is always completely himself. (He does some great voice impressions too) Our topic was: how to market yourself, make connections, and promote that app, SaaS, or other product you've just built. Notable quotes: \"I like to play League of Legends. The vast majority of people will never make a living off League of Legends. If you want to build your business on something like LoL, that's probably not the best things.\" - Patio11 \"Self-promotion is not accepted by the community at every watering hole on the internet. Hacker News is a bit of an anomaly, because Hacker News is a community who are making or starting businesses.\" - Patio11 \"I haven't submitted my stuff to Hacker News in years. I'm also really careful about what I publish. Before I publish a blog post, I ask: 'Is this post worthy of being in the top 5 of Hacker News?'\" - Patio11 \"The Hacker News launch is like a mini version of the Techcrunch launch. But I wouldn't bet the success of my business based on whether or not it gets to the top of Hacker News.\" - Patio11 \"My first internet business launched to a total of 76 people the first day. You can build your reputation organically, by building awesome things over time.\" - Patio11 Show notes Patrick's email list Patrick's blog Patrick's book on conversion optimization Appointment ReminderA note from Justin: A big thanks to Patrick for being on the show! Cheers, Justin Jackson @mijustinPS: I'm writing a new book right now called  Marketing for Developers.  Click here to sign-up for updates (and get a sample PDF).","thumbnail_url":"https://img.transistorcdn.com/99ErfYZMstJDopYJjQeTVPKHsIBzCi1bJ2lDfa592Hc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwLzE2ODc4ODcz/NTktYXJ0d29yay5q/cGc.webp","thumbnail_width":300,"thumbnail_height":300}