{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"Lessons From This 7-Figure Brand’s First Black Friday #321","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f73522d8\"></iframe>","width":"100%","height":180,"duration":1171,"description":"Last Black Friday was Mark Potterbaum’s first holiday season with KetoBakes. And while they broke 7 figures in their first year, they weren’t totally sure what to do for BFCM. Turns out they split what was going to be a single event into 3 separate offers. The results? 2 record-breaking days and a massive BFCM weekend. Find out exactly how they made it happen.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}