{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Beyond The Words","title":"[Marketing Edition] How to Get Noticed at Cannes Lions | With Christiane Greilach and Bruno Combart | beyondthewords","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f73d2345\"></iframe>","width":"100%","height":180,"duration":2289,"description":"Welcome to a new episode of Beyond the Words, where we speak to Christiane Greilach, a seasoned Leader in international #B2B #TechMarketing. Christiane started her career in journalism and copywriting. She spent over 11 years in different marketing positions at #HP and she is now Global Senior Marketing Manager at AutoDesk. She shares her insights on cost-effective lead generation, cross-cultural #branding and #storytelling, and on the importance of #transcreation in this process. Enjoy!\nWatch the Otto Desć commercial Christiane mentions on the podcast here: https://www.youtube.com/watch?v=h2nrvx2ZrqQ, and the Wallbox Super Bowl commercial here: https://www.youtube.com/watch?v=hff-XFXCNg4\n \nTo find out more about Christiane, visit https://www.linkedin.com/in/christiane-greilach-5603b029/\nThanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.\n#b2btechmarketing #globalmarketing #b2bmarketing #techmarketing #transcreation","thumbnail_url":"https://img.transistorcdn.com/3_S_ZCALgNAPrkiiwJSGj6ToVcVx2ale9DLnG-r1oPM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMzlj/M2RhMjhiZjBhODE2/MWU3NTNjYTllMWVh/NjkzYi53ZWJw.webp","thumbnail_width":300,"thumbnail_height":300}