{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Forward One Podcast","title":"MARKET MASTERCLASS: Sasha Kaplan's Blueprint for Real Estate Success and Growth!","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f741e8f1\"></iframe>","width":"100%","height":180,"duration":4677,"description":"On the Forward One podcast, Sasha Kaplan shares how she transitioned from modeling to real estate at 21 in Los Angeles, initially misunderstanding commission-based work and then building her career through mentorship from Josie Benjamin. She describes landing her first deal by adding simple value at an open house, working through COVID by continuing to show up, and starting with leases due to her peer group’s buying patterns. Kaplan explains how she grew a developer-driven business (about 60% new construction) by relentlessly pursuing opportunities, underwriting deals, targeted prospecting, and insisting on getting the listing when she brings a teardown. She details winning a key developer relationship after nine months of persistence, record-breaking Sherman Oaks transactions, the importance of befriending listing agents, pricing honestly, managing expectations, and playing the long game, then discusses goals, routines, and a brief fire-round.\n*Sasha Kaplan*\nInstagram: https://www.instagram.com/sashabkaplan/?hl=en\nWebsite:https://www.coldwellbanker.com/ca/beverly-hills/agents/sasha-kaplan\n*More from Paul & Josh*\nPaul: https://www.instagram.com/paulmarkmorris/\nJosh: https://www.instagram.com/spitzenjosh/\nForward One Media: https://www.instagram.com/forwardonemedia/\nYouTube: https://www.youtube.com/@forwardonepodcast \n*Presented by Forward One Real Estate*\nhttps://www.,forwardone.com\nInstagram: https://www.instagram.com/forwardonerealestate/\nTimestamp:\n00:00:00 Welcome and Intro\n00:00:13 From Modeling to Real Estate\n00:01:09 Mentorship and Starting Out\n00:02:43 First Deal Breakthrough\n00:04:21 Extra Mile Mindset\n00:08:03 Landing Developer Clients\n00:13:15 Relentless Follow Up Wins\n00:19:36 First Developer Listing Lessons\n00:20:56 Winning Multiple Offer Deals\n00:29:54 New Construction Business Model\n00:31:53 Pricing Honesty and Trust\n00:33:57 Securing the Listing Agreement\n00:38:30 Walk Away With Confidence\n00:42:28 Developers Vs Emotional Buyers\n00:43:38 Building...","thumbnail_url":"https://img.transistorcdn.com/0pqcGVn5IpT6_IIZ7_i7yDMhIRU5WYdseMiYml7M31Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNzhk/ZTc2ZGJlM2FiYWJi/NTgxZWFmMTJlMTA3/MTgyYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}