{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 7 Laws of Scaling with Jim Huffman","title":"How She Used B2B Tactics to Scale a DTC Wine Brand - The Shopify Growth Show (#13)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f7550792\"></iframe>","width":"100%","height":180,"duration":2787,"description":"They didn’t just launch a wine brand - they created a whole new category. In this episode, Kendra Kawala shares how Maker Wines went from cold outreach to category leader.\nJim talks with Kendra Kawala, co-founder of Maker Wines, about how she turned B2B sales grit into DTC scale. From walking into wine shops cold to managing complex supply chains with 15 wineries, Kendra reveals the realities of launching a new product category — and why going B2B-first gave them an edge most DTC brands miss.\nTOPICS DISCUSSED IN TODAY’S EPISODE\nWhy Maker Wines isn’t your typical DTC brand\nThe early grind of B2B-style sales\nManaging logistics across 15 partner wineries\nWhat business school got right  and wrong\nChoosing the right co-founder for scale\nOrder economics and conviction at launch\nApplying B2B thinking to consumer marketing\nIf you’re launching something new — or want to scale smart — this is the episode you’ll come back to twice.\n\nResources:\nhttps://www.makerwine.com/\nJim Huffman website\nJim's Twitter\nGrowthHit\nThe Growth Marketer's Playbook\nThe Shopify Growth School\n \nAdditional episodes you might enjoy:\nStartup Ideas by Paul Graham (#45)\nNathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)\nHow I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)\nRyan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)\nHow We're Validating Startup Ideas (#51)\n\n ","thumbnail_url":"https://img.transistorcdn.com/o2LQlWgTbns0mw3pkbfZyyACZ_ssUafgaoXrX9iPDv0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85N2Mx/ODFkMzBjZjA2M2Uy/OTRiZTgwYjRhZmMx/YmE1YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}