{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"RetailCraft - digital retail, ecommerce and brands - Retail Podcast","title":"RetailCraft 53: \"Rethink, reimagine, renew\" - in conversation with Gertin Schraa, Head of Sustainable Sales, Dyson","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f7678947\"></iframe>","width":"100%","height":180,"duration":2243,"description":"Ian Jindal speaks with Gertin Schraa Head of Sustainable Sales at Dyson, about the company's heritage, innovative approach to sustainability, and the challenges and opportunities in the refurbishment market. Gertin shares insights into consumer behaviour, the importance of quality standards in refurbishment, and the role of sustainability in sales strategy. He also discusses his career journey, Dyson's global operations, and the future growth opportunities within the company.\n\nDyson's philosophy is to rethink, reimagine, and renew.\nSustainability can coexist with sales strategies.\nFocusing on fewer markets can lead to better results.\nConsumer motivations for refurbished products include sustainability and price.\nRefurbishment processes require strict quality standards.\nDifferent regions have varying maturity levels in sustainability practices.\nSales KPIs are closely tied to return rates and refurbishment cycles.\nA career path can be unpredictable and shaped by opportunities.\nContinuous improvement is essential for growth in a sustainable business.\n\nChapters\n00:00Introduction to Dyson's Heritage and Philosophy\n02:51Gertin Schaaf's Role and Sustainable Sales at Dyson\n05:56Refurbishment Strategy and Market Focus\n08:50Consumer Behavior and Sustainability Trends\n12:12Refurbishment Process and Quality Standards\n15:00Global Operations and Regional Differences\n18:11Key Performance Indicators in Sustainable Sales\n20:57Career Journey and Transition to Dyson\n24:08Future Opportunities and Growth at Dyson\n \n\n--  Run time: 38 minutes\nINFORMATION:\n[ 🖥️ ]\nDyson - https://www.dyson.co.uk/\n \n[ 👨‍👧 ]\nGertin Schraa: https://www.linkedin.com/in/gertin-schraa-17b8595/ \nIan Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal \n \n[ 📷 ] (c) Ian Jindal / www.instagram.com/ianjindal\n ","thumbnail_url":"https://img.transistorcdn.com/VtMeM9x57oIyPtseCP2dq_HPum19jYWt97L3UTRpo8A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iYmFh/YmZlNTFiNTlhYjc2/ZDQ0MDYxNzIyNjlm/NjA0Ni5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}