{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"What’s Driving Hearst’s Ecommerce Aspirations?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f76c9f29\"></iframe>","width":"100%","height":180,"duration":2644,"description":"Hearst is harnessing its expansive portfolio of brands and its highly credible editorial team to take a curated, content-driven approach to commerce. Robert Gash, the company’s CTO of Ecommerce, has played an integral role in this new, exciting era for the company, onboarding key partners to support the new experience.\nDuring this episode of Retail Remix, Robert shares details into Hearst’s mission and vision, as well as how he’s working with SoundCommerce to collect, aggregate and leverage data to optimize the experience. He and SoundCommerce CEO Eric Best discuss: \nWhy commerce made sense for the next era of the Hearst business;\nHow the company is designing a strategy valuable for both consumers and advertisers; and\nHow Robert and his team are building upon its tech stack to develop a differentiated commerce experience.\nWant to dig deeper into what’s new and what’s next in retail? Subscribe to the Retail ThinkTank hub to get exclusive access to high-value content on the emerging trends poised to shape the future of the industry.\nRELATED LINKS\nLearn more about Hearst’s commerce transformation\nLearn more about SoundCommerce\nFollow Robert Gash on LinkedIn\nFollow Eric Best on LinkedIn","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}