{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"THE BRAND BUTTERFLY","title":"8.\tThe Brand Butterfly - how to predict customers at risk, and how to keep your High Value customers?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f7713ff2\"></iframe>","width":"100%","height":180,"duration":754,"description":"Rather than being reactive or even proactive, the best approach to retention is predictive. Bert Peleman gets inputs from Koen Vandevyvere, Sabine D’haen, Jacques Recourdon and Peter Corijn. And then summarizes how a new customer can evolve from a young cocoon to a “brand butterfly”. ","thumbnail_url":"https://img.transistorcdn.com/5txaPc-QlaD9AHoz5wce7Dp-2pteW7xkh6mu-XKw9JE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hODFh/MzZiMDRjMjcxNDRj/OGM5YjQ4NTgyYjVj/OGQ4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}