{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Startup Therapy","title":"Make Money First - Then Make a Product","html":"","width":"100%","height":180,"duration":2460,"description":"In this episode, Ryan and Will discuss the common misconception that startups need funding before generating revenue. They emphasize that the actual business isn't just the product but the revenue it generates. The discussion covers various strategies to bootstrap and generate cash flow, including building a minimal viable product, offering related services, and even taking on side gigs or unconventional methods to bring in money. By doing so, startups can extend their runway and better validate their business model before seeking significant investment. The episode includes examples from famous startups like Zappos and Airbnb to illustrate these points.\nSign up for the Startups Newsletter\nhttps://www.startups.com/newsletter\nResources:\nStartup Therapy Podcast \nhttps://www.startups.com/community/startup-therapy\nWebsite\nhttps://www.startups.com/begin\nLinkedIn \nhttps://www.linkedin.com/company/startups-co/\nJoin our Network of Top Founders \nWil Schroter\nhttps://www.linkedin.com/in/wilschroter/\nRyan Rutan\nhttps://www.linkedin.com/in/ryan-rutan/\nWhat to listen for:|\n00:51 The Broken Assumption About Funding\n01:29 Generating Revenue Before the Product\n02:39 Examples of Early Revenue Generation\n03:07 The Zappos Story: Validating Demand\n08:06 Personal Anecdotes on Testing Demand\n10:27 The Importance of a Minimum Viable Product\n18:39 Service-Based Proxies for Products\n21:21 The Unexpected Success of Pitch Deck Services\n22:04 Assumptions About Entrepreneurs and Investors\n23:48 The Role of Services in Startup Success\n25:33 The Importance of Revenue and Profitability\n28:53 Creative Ways to Fund Your Startup\n34:10 The Value of Bootstrapping and Hustle","thumbnail_url":"https://img.transistorcdn.com/9y9tyZ-ziui558cT6TMlYq3DaFTS8yyOuY7HekWBCbM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzYzOTYvMTU3NjI4/MDk2MS1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}