{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"RMX - The Retail Media Podcast","title":" A marketplace masterclass with Secret Sales","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f775efed\"></iframe>","width":"100%","height":180,"duration":1676,"description":"Ekow Mensah, VP Retail Media at Secret Sales joins Colin Lewis to cover the necessity of aligning retail media strategy with a company's overall trade and product teams, rather than operating in isolation, likening it to building a \"second business within the business\".\n\nMensah shares his extensive experience, including launching eBay's international sponsored advertising product, and details the strategic approach to building a retail media business at Secret Sales, an off-price fashion and beauty marketplace. \n\nA key focus is the importance of understanding seller needs, differentiating communication based on whether you're dealing with large brands or smaller owner-operators, and crucially, analysing data to demonstrate the tangible impact of advertising on GMV (Gross Merchandise Volume) and margin contribution. Mensah also highlights the significance of seasonality.","thumbnail_url":"https://img.transistorcdn.com/cexB-F_RZXFlIxJ0mddLcznPrU2Z0ndScQD9qFJu-dA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hOTFi/Mjc1NGY2OGVmYjI1/MDczYzk4NmZlMmRl/M2YzZC5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}