{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everything Clicks","title":"Inside B2B UX Design: Taming Complexity in High-Stakes Software - Lior Shagan","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f79c6f40\"></iframe>","width":"100%","height":180,"duration":1603,"description":"Great B2B design is more about what you remove than what you add in. \nLior Shagan, Product Designer at Agora, breaks down how he turns complex investment and real estate platforms into experiences that expert users actually trust.\nFrom mapping a user's mental model before designing a single screen, to defending user testing when budgets get tight, to where AI genuinely earns its place in the workflow, Lior shares the principles that make complicated software feel obvious.\n=== Listen to the full episode to learn:\n- Why separating business complexity from product complexity is the first step to simpler design\n- How progressive disclosure gives expert users everything they need without overwhelming them\n- Why user interviews at the very start beat jumping straight to best practices\n- How a QA background sharpens design thinking around edge cases, error states and \"what could break”\n- Why user testing is risk reduction and how to defend it when timelines get cut\n- The counterintuitive lesson: users often want opinionated defaults, not more flexibility\n- Where AI actually fits in research and prototyping vs. what stays human\n=== Jump to:\n0:00  Intro — separating what the business needs from what the user needs\n1:16  Meet Lior: the designer who's in the weeds\n3:09  Separating business complexity and product complexity\n4:57  Why user interviews come before industry best practices\n7:44  Designing for B2B: prioritize clarity over creativity\n9:07  Why these principles apply to B2C too \n11:34  Designing for the return: reducing friction over time\n12:08  How a QA background changes the way he designs\n14:35  User testing as risk reduction, not a luxury\n15:45  What to do when user testing gets cut from the timeline\n20:08  The surprise: users did not want flexibility\n20:37  Why uncertainty paralyzes users\n22:37  The future of UX design and where AI fits\n25:09  AI does the 80%, humans perfect the 20%\n=== Connect with Lior:\n LinkedIn: https://www.linkedin.com/in/liorshagan/...","thumbnail_url":"https://img.transistorcdn.com/5PP3NwAttqB8h4tspzwwRLQP3TN185hV1MbMG2ks3k8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMGYx/OWQ4NmJmYzVmYThh/YmRiNmJlYzM3Njg2/Y2M2OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}