{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agency Acceleration Lab","title":"How Will Winter Builds Agency Cultures That Actually Win","html":"","width":"100%","height":180,"duration":898,"description":"\nEpisode 14 – How Will Winter Builds Agency Cultures That Actually Win\n\nWhat if the secret to growing your agency isn't a better sales script… but a better environment?In this episode of the Agency Acceleration Lab, Alex Branning sits down with Will Winter — former COO of Agent CRM and founder of the Greatness Incubator — to unpack what it really takes to build a thriving culture inside your agency.Will shares why most agency owners skip the most important step in leadership, how your hiring funnel communicates your culture before you ever speak to a candidate, and the seven practical tools every agency owner can use to shape the world their team lives in every day.\nFrom defining your core values to crafting the language your team uses on every call, this conversation is a masterclass in intentional leadership — the kind that turns a group of agents into a team that's genuinely bought in.Most agency owners are so focused on recruiting and production that they never stop to ask: what kind of world am I building for my team? Will breaks down exactly how to answer that question — and then do something about it.In this episode, you'll learn:How to define culture in a way that's tangible and actionableWhy your hiring funnel is the first stage of culture buildingHow core values filter out the wrong people before they join your teamThe seven tools Will uses to build world-class culture in any organizationWhy celebration and recognition are strategic leadership tools — not soft skillsHow language shapes your team's mindset (and what Chick-fil-A gets right)The power of stories to connect your agents to a mission bigger than moneyWhat to actually put on your calendar if you're serious about team developmentHow to transition from top producer to world-builder inside your agency\n🔗Resources Mentioned\n\nAgency Acceleration Lab\nhttps://agencyacceleration.ai\nConnect with Alex Branning\n\nInstagram\nhttps://www.instagram.com/alex_branning\n\nSubscribe to the Podcast\n\nWatch on YouTube...","thumbnail_url":"https://img.transistorcdn.com/b0akPlu6qrWUt_9Iat3k3jK07CPwTS4zociY8h_bDQM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMTBi/ZTlhODRjODkxNGU0/NDk4M2UxMWM5YjIz/YzNmNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}