{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Data Matas","title":"S3E1 - How Hypebeast Reached 97% AI Adoption Without Fear or Layoffs","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f7c9a9ed\"></iframe>","width":"100%","height":180,"duration":2429,"description":"Want 97% AI Adoption? Start By Saying “Not Yet” \n\nHypebeast withheld access for 10 weeks, teased value, and turned demand into near-universal adoption. \n\nIn this episode of Data Matas, Aaron speaks with Sami Rahman, Director of Data & AI at Hypebeast, about what it really takes to embed AI inside a modern business.\nSami shares how his psychology background shapes his approach to adoption, why fear of AI is more about broken safety nets than the technology itself, and why Hypebeast uses AI as a force multiplier — not a replacement for creative teams.\nHe explains how he deliberately teased AI’s potential for 10 weeks before giving access, using curiosity and scarcity to spark demand. The result? 97% adoption across the company.\nListeners will also hear how Hypebeast prioritises boring but valuable use cases — automating system updates, consolidating research, scanning trends — and why Sami treats AI agents as disposable tools with clear lifecycles, not permanent fixtures.\nIt’s a grounded, practical conversation about the human side of AI adoption and the discipline it takes to keep hype from overrunning reality.\nWatch the full episode on YouTube, or listen on Spotify and Apple Podcasts.\n👤 Sami Rahman on LinkedIn\n👤 Aaron Phethean on LinkedIn\n🎧 Data Matas Podcast\n📺 YouTube\n🌐 Matatika Website\n\n ","thumbnail_url":"https://img.transistorcdn.com/xgXVGcsFpUuhsJlxMCRZwqhpuxNE7qbc38aGbuHSHKI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hN2Y2/NWIxZjQwZTNjMWEx/MWU2ODE1NzE4N2Yx/ODY3Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}