{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Founder Feature: Spencer Hoddeson, Gay Water","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f7d2709c\"></iframe>","width":"100%","height":180,"duration":2202,"description":"In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Spencer Hoddeson, the CEO of Gay Water. They delve into the inspiration behind creating Gay Water, a mission-driven brand that is aiming to increase representation for the queer community in the alcohol space. With a rich background in media and tech, Spencer shares his journey of developing Gay Water, highlighting the personal experiences and meaningful conversations that shaped the brand.\n\nThey explore the challenges of entering a competitive market and how Spencer's commitment to vibrant packaging and purpose-driven marketing has struck a chord with millennial and Gen Z consumers. Spencer candidly discusses overcoming founder-related stresses like imposter syndrome through prioritization, stress management techniques, and the power of positive customer feedback.\n\nDiscover how Gay Water is making waves in the beverage industry through strategic branding and a deep commitment to community representation. Tune in now!!\n\nListen in as they share about:\n\nProduct Details of Gay Water\nBrand Inspiration, Mission, Development and Impact\nChallenges and Learnings\nMarketing Strategies\nSales and Distribution\nGrowth and Expansion\nFuture Plans\n\nEpisode Links:\nGay Water’s Website\nGay Water’s Instagram\n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (20K+ members and growing!)\nFollow @startupcpg\nVisit host Daniel's Linkedin \nQuestions or comments about the episode? Email Daniel at podcast@startupcpg.com\nEpisode music by Super Fantastics","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}