{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The GEO Show","title":"Podcasts Just Became Machine-Searchable","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f7e92719\"></iframe>","width":"100%","height":180,"duration":1003,"description":"Welcome to episode 13 of The GEO Show, the briefing on generative engine optimization, LLM citations, and AI search visibility. Brought to you by GEOforge.\n\nIn this episode, Paris Childress, founder of Hop AI and co-founder of GEO Forge, walks through nine stories from the week, from engine-specific citation overlap to Particle Radar making more than 130,000 podcasts machine-searchable.\n\nIn this episode:\n\n🧩 Brand Ghost: 13.8% overlap, 46% share no brands Brand Ghost's 28 August run analyzed 7,514 citations. Cross-engine source overlap across ChatGPT, Claude, Gemini, and Perplexity was only 13.8%. Forty-six percent of comparable recommendation sets shared no brands at all. A blended AI-visibility score hides huge engine differences. We need engine-specific source and recommendation strategies. ChatGPT has favored content partners. Gemini and Google AI Mode, particularly AI Mode, strongly favor YouTube.\n\n♟️ Competitor-aware GEO cannot be tested in isolation A 27 August preprint argues that GEO tactics cannot be evaluated in isolation because their effectiveness changes as competitors adopt similar optimizations. Once everyone writes citation-friendly pages, that advantage erodes. Test relative differentiation versus competitors, not compliance with generic GEO checklists.\n\n🛒 Recommended and cited are different battles Sheryl Commerce tested 60 buying categories across Google AI Mode, ChatGPT, and Perplexity. Of 1,851 cited sources, only 2.8% were brand-owned pages. Even when the brand was recommended, its own site received the citation only 31% of the time. Earned media belongs in front of owned. Measure brand recommendation and citation ownership separately, and invest in review, editorial, and analyst ecosystems.\n\n💼 LinkedIn is an earned knowledge surface Organic KPI found LinkedIn in 23 of 100 professional Google AI Mode answers versus 4 for ChatGPT (25-28 August). Semrush, across 325,000 prompts, found LinkedIn in 11% of AI responses. LinkedIn is not merely a...","thumbnail_url":"https://img.transistorcdn.com/7cDHOTKwTPJbamMzkSU5XMeYqbfRSPk5nMQ6zhbTeaI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kY2Ri/MGIyZjViNzJiODc5/ZGM5MmJhYmE4NmYx/MTVhYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}