{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Turning Customer Feedback Into Creative Copy (And 3 Steps to Killer Surveys)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f8087553\"></iframe>","width":"100%","height":180,"duration":3434,"description":"In this episode, I welcome back one of our most popular guests, professional copywriter Momoko Price.\nThis time we are focussing on the voice of the customer or VoC and discuss just how important VoC is in marketing.\nAnd how it’s not just about listening to and engaging with your customers but also how to create surveys and then take the data and turn it into something valuable\nTopics covered:\nDefining the voice of your customer\nUsing VoC to shape your copy\nDigging into the raw and messy elements of customer research\nBeing smart about customer surveys\nThe value of VoC when done the right way\nTips for creating more enticing customer surveys\nFiltering negative responses in order to write positive copy\nHow your mental state can impact your copywriting\n\nResources mentioned:\nValue Proposition: What Is It And How To Create One\nKantan\nRespondly\nBuffer\nAT&T\nBase CRM\nConversion Excel Institute\nHotjar\n3 Steps to Write Copy That Converts with Joanna Wiebe\nCoursera\nJohns Hopkins University at Coursera\nNgram analyzer\nMechanical Turk\nTaskArmy\nExcel Pivot Tables\nPet Doors\nCopy Hackers\nLunaMetrics blog\nNarrative Design: Craft a Story Using Conspiracy Principles","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}