{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Geraldine's Private Podcast","title":"282 What do I say on my website? #3: Headline and Subtitle","html":"","width":"100%","height":180,"duration":813,"description":"Have you ever gotten stuck, wondering what to say on your website? \n\nHaving the words that grab the kinds of clients you want to work with (and repel the ones you don’t) can make a big difference.\n\nBecause you only have a moment to capture the attention of those who land on your website, you want to nail your headline and subtitle.\n\nHere are the three questions your headline and subtitle need to answer:\nWhat it is\nWhat it does\nWho it’s for\n\nGet these right, and you’ll attract more high-paying clients, shorten your sales cycle, increase your conversion rates, do higher-margin work, and you’ll be able to work fewer hours for the revenue you want to bring in. \n\n…\n\nNEW HERE?\n\nHey CPA firm owner, glad you found the podcast. \n\nIf you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue. \n\nIf you like the podcast, join 3500+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox: \nSubscribe here: geraldinecarter.com/subscribe\n\nReaders say they love it because they’re short and on point.\n…\nWant to get your life back while protecting your revenue?\nHere are a few ways I help overworked CPAs:\nSTOP WORKING WEEKENDS\nA free five-day email course to teach you how to get your hours down without giving up revenue.\nhttps://geraldinecarter.com/stop-working-weekends\n\nGET LOTS OF ANSWERS FAST\nFor the solo CPA with a bunch of rapid-fire questions they want answers to, like:\nHow high can I go on prices without sending my clients running?\nWhat do you think of my niche?\nHow do I upsell my legacy clients?\nWhat’s the script for talking to prospects about higher-level and Advisory services?\nWhat do I put in my tiered packages?\n\nBook a single strategy call with me, to get answers to questions like...","thumbnail_url":"https://img.transistorcdn.com/z3IkgY7x0zULMKfrYZUeOaBuUttG7I4PCPRCC2PWXrI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNzkx/ZjEwYjYzMGMxYTZi/NjExYjRjMzlhOGQ5/M2ExOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}