{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Garage by Sonatus","title":"Can vehicle personalization drive loyalty? | with Roger Lanctot of Strategia Now","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f825cc75\"></iframe>","width":"100%","height":180,"duration":1362,"description":"In this podcast episode recorded live at the COVESA meeting, host John Heinlein interviews Roger Lanctot about how the automotive industry can leverage vehicle data to transition from a B2B to a B2C model, prioritizing driver personalization over data monetization to enhance customer engagement and loyalty.\nChapters:\n0:00 Introduction to Vehicle Data and Personalization\n1:12 Introducing Roger Lanctot\n3:11 Personalization not Monetization\n5:23 Engagement Strategies of New Automakers\n6:27 Case Study: Chevy Equinox Connectivity Experience\n9:57 The Cost of Customer Acquisition and Retention\n12:11 Ensuring Privacy\n14:47 Emerging Trends in Vehicle Diagnostics\n15:45 The Evolution of Usage-Based Insurance\n18:43 Real-Time Feedback and Driver Engagement\n19:59 The Future of Personalization in Automotive\n21:06 Changing the Dealer Engagement Model\n22:13 Conclusion and Future Perspectives","thumbnail_url":"https://img.transistorcdn.com/Ys8FNXarxOqKjw5TJt1R_JiIKU4ynpAzHjvooJ6O2Z8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ZjYx/N2MzODgyZjA5YTk1/MTRiMzY2YmJkMWU3/ZTY3OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}