{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Product Marketing Experts ","title":"Punchy Messaging with Alexandra Gutow, Director of PMM at Snowflake","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f82d2208\"></iframe>","width":"100%","height":180,"duration":1899,"description":"Messaging is a fundamental aspect of product marketing that includes testing, refining, and a huge amount of internal alignment across the organization. It’s a living breathing process that when done right, equates to an impactful impression left on your market. Tune in to hear messaging frameworks that will help you win deals and make your GTM process that much more effective. \nCrisply articulating the unique aspects of your product that you’re bringing to market is key to the success of your GTM process! \n\nFollow Alexandra on LinkedIn.\nJoin Alexandra on Sharebird.\nQuestions covered in this episode:\nTell me about your career path to becoming a PMM?\nWhat’s your outlook on the career of Product Marketing? Is it a good place to be right now? \nWhat’s one nuance about Messaging that you only know now because you understand it deeply? Around doing it effectively. ","thumbnail_url":"https://img.transistorcdn.com/Eut836elfExXATTWElg6PEEE49iYhraqzmE3u6QR4wA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk3MTIvMTY2NzQw/NjQ3NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}