{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Stakes Growth","title":"Henrik Jonsson: Building the World’s First Circular Phone Case Company","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f82d556d\"></iframe>","width":"100%","height":180,"duration":1898,"description":"Henrik Jonsson is the CEO of agood company, a Swedish brand that creates truly sustainable or \"circular\" phone cases and other products, hitting profitability in 2025 under his leadership. Expect to hear about: – The Circular Revolution: How agood company turns old phone cases into new ones using a circular model, creating products that are truly sustainable. – The Retail Pivot: How agood company shifted from DTC to 85% retail sales after realizing online acquisition wasn’t profitable. – Breaking the Premium Myth: Realizing that reports from consumers saying they'll pay more for sustainable products are simply not true, and how agood company adapted. – Local Production, Global Scale: The strategy behind opening factories in Texas, South Africa, and India to localize production and enable their circular model. – Leadership in Balance: Henrik’s candid take on the emotional rollercoaster of being a first-time CEO, and why sleep, health, and family time are how he stays in balance. Find Henrik on:LinkedIn - https://www.linkedin.com/in/henrik-jonsson-1915378/","thumbnail_url":"https://img.transistorcdn.com/391LG5hv0mWO3ohRrPQLLnjDUAenI5zWUm6SaIRgHNQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTRi/MWQ5ZmVhMGM3Nzc0/YTEzZjJhNTE5MTJi/YTM0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}