{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"Michele Mehl -- Digital Marketing Finds Its Blue Ocean","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f8331f75\"></iframe>","width":"100%","height":180,"duration":3044,"description":"Building content, from your customers stories, can fill the negative space of where the your audience is and your competitors are not. Find your Blue Ocean.\r\nMichele Mehl worked at a PR Agency that specialized in Start Ups. She has since moved on and created her own company which is a portable exercise machine. With her previous marketing talents she has gone on to build her company on the back of video content and her customers stories.\r\nWebsite: https://excy.com/\r\nLinkedIn: https://www.linkedin.com/in/michelemehlexcy/\r\nBook Recommendation: Blue Ocean Strategy","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}