{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"SaaS Marketing Bites from Powered By Search","title":"How to Create Pain Point Content That Converts","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f83a386f\"></iframe>","width":"100%","height":180,"duration":729,"description":"Most B2B SaaS companies are aware of the importance of speaking to customer pain points to their marketing. But they often have no practical ideas for how to actually do this. As a result, they tend to speak only about that products, features and benefits in that content. In this episode, we discuss the problems with that approach and what to do instead","thumbnail_url":"https://img.transistorcdn.com/xB5qKD0TpIyiGRmY0bKM3vuxuYCICJxNTxMewMNQI1M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE5MzkzLzE2NTg4/NDk1NDYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}