{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Mastering Styled Shoots for Your Floral Business","html":"","width":"100%","height":180,"duration":2159,"description":"Have you ever wondered how to get involved in a styled shoot, make it worth your time, and use it to grow your floral business? In this episode, Jen breaks down three ways florists can participate in styled shoots, how to ensure your investment pays off, and the strategies she’s used to get published, build industry relationships, and book more weddings.💡 Styled shoots aren’t just about pretty flowers—they’re about positioning your brand, expanding your portfolio, and creating connections that lead to real bookings.Whether you're planning your own shoot, collaborating with a vendor, or partnering with a wedding planner, this episode will give you the exact steps to make styled shoots work for YOU.Key Takeaways: How to Make Styled Shoots Work for Your Floral Business1. Three Ways to Get Involved in a Styled Shoot🔹 You Create & Direct the Styled Shoot – You control the vision, pick the vendors, and design the entire shoot. This ensures the final photos match your brand aesthetic.🔹 You Are Invited to Participate – A planner or photographer brings you in as a floral designer. This can be great for networking, but make sure the shoot aligns with your brand.🔹 You Collaborate with a Planner – You bring the vision, but a planner helps coordinate vendors and logistics, making the process easier.🌿 Pro Tip: If you’re not leading the shoot, always ask to see the mood board first to ensure the style aligns with your aesthetic.2. Creating a Styled Shoot from Scratch🔹 Step 1: Find Inspiration & Define Your Goal✔️ Save ideas on Instagram or Pinterest—build a visual bank of inspiration.✔️ Think about your ideal client & dream bookings—what style do you want to attract?✔️ Choose an editorial theme that would stand out for publication.🔹 Step 2: Assemble Your Vendor Team✔️ Reach out to a photographer who matches your brand’s style.✔️ Find a venue willing to collaborate—bonus if they host an open house after!✔️ Contact rental companies for linens, chairs, chargers, etc. Some may...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}