{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The WP Minute+","title":"A Sneak Peek at Pressable’s Plans for 2026","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f85014c9\"></iframe>","width":"100%","height":180,"duration":2288,"description":"On this episode of The WP Minute+ podcast, Matt Medeiros welcomes Kevin MacGillivray, the Chief Marketing Officer at Pressable. Kevin discusses his transition from Shopify to the WordPress ecosystem, the challenges of marketing in a flexible environment, and the impact of AI on marketing strategies. They also explore how Pressable positions itself within the Automattic ecosystem, the importance of agency partnerships, and the company’s plans for community building and knowledge sharing in 2026.\nTakeaways:\nMarketing in WordPress requires specificity to connect with users.\nAI is changing how marketers operate and interact with products.\nTrust is built through human connection, not automation.\nPressable aims to provide a seamless experience for agency partners.\nCommunity building is essential for knowledge sharing and growth.\nDifferentiation in product marketing is key to success.\nPressable is focused on co-marketing and storytelling with agencies.\nThe company is expanding its presence at industry events.\nImportant Links:\nPressable\nConnect with Kevin: LinkedIn\nThe WP Minute+ Podcast: thewpminute.com/subscribe","thumbnail_url":"https://img.transistorcdn.com/Sc_eJunw7xigqxjwbAQZm4WVha2xRuUoFYgmWEEXnaU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hODUy/NDIxOTQzZmFmNDk3/ZDk4ZGUzZTQ3NzA3/NTk5MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}