{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FinAi Podcast","title":"How Fifth Third creates a data-driven CX","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f855376c\"></iframe>","width":"100%","height":180,"duration":1414,"description":"At the helm of Fifth Third’s digital strategy, Melissa Stevens is focused on delivering suggestions based on customer needs and preferences. Now, the 160-year-old bank is zeroed in on data-driven customer experiences. In this episode of “Fintech Unfiltered,” Stevens speaks with Bank Innovation about how Fifth Third focuses on customers' needs instead of competing with the biggest banks.","thumbnail_url":"https://img.transistorcdn.com/aqzNoCHTsy3epsVxWTz2AauwsY7dGC-6lzZc5FA8nHo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNjU0/NThkYjQwMTM1OGI5/MzNhMzM4OTM3N2Jl/NGE5NS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}