{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The B2B CMO Podcast with Jon Miller and Sydney Sloan","title":"AI Won't Save Bad Marketing, Creativity Will, with Kyle Lacy","html":"","width":"100%","height":180,"duration":2410,"description":"Kyle Lacy is the Chief Marketing Officer at Docebo, an AI-First LMS for Enterprise Learning & Skills. Kyle led global content marketing at ExactTarget before its acquisition by Salesforce, helped build Lessonly from the early days through its $300 million acquisition by Seismic, and went on to serve as CMO of Jellyfish. Kyle joins co-hosts Jon Miller and Sydney Sloan to discuss why AI can’t replace human creativity in marketing, why modern CMOs need to think about their personal brands, and why sales and marketing really don’t belong under each other. \nEpisode TakeawaysKeep marketing and sales as separate organizations unless you have an exceptional CRO. Folding marketing into sales often strips out the creative and brand elements marketing exists to deliver, since sales is mostly science while marketing involves taste and creativity.Collect concrete \"surprise and delight\" stories as evidence for marketing's non-pipeline value. These proof points resonate with executives even though they can't be attributed in a pipeline report. Marketers should proactively document these moments (LinkedIn buzz, unsolicited CEO/investor mentions) as a standing evidence file, not something they scramble to recall in a budget meeting.Match your AI investment to workflow automation, not wholesale system, team, or function replacement. For example, Docebo's tech stack \"doesn't look that much different\" than before AI, the big changes are in automating existing manual workflows like lead routing and content production, and they hired a dedicated AI operations role specifically for marketing rather than relying solely on a central AI team. \nStandout Quote“ When everybody has the same tools, your only competitive advantage is you're human.” - Kyle Lacy\nGuest LinksLinkedIn: https://www.linkedin.com/in/kylelacy/Docebo Website: https://www.docebo.com/ \nMore from The B2B CMO ProjectWebsite: https://www.b2bcmoproject.com/ LinkedIn: https://www.linkedin.com/company/b2bcmoproject/ Jon Miller:...","thumbnail_url":"https://img.transistorcdn.com/knMyK_PHzrcpzD9ir526SwtsYds11WxoXrHnF5DGctU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYjhj/NTc3MGVhMjg4MDA1/NDkyMjczYWZmOTU1/YTRkMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}