{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Content, Briefly","title":"Mariela Azcuy on PR, Content and Earned Media","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f8fb9de2\"></iframe>","width":"100%","height":180,"duration":1936,"description":"In this episode of Content, Briefly, Jimmy chats with Mariela Azcuy, VP of B2B Strategy and Executive Communications at Carve Communications. Mariela shares her career path from agency PR to in-house roles and back, and unpacks how Carve helps tech clients navigate today’s complex media landscape. She discusses the evolving definition of PR, the importance of narrative-building, and how AI is transforming agency work. Tune in for practical advice on bridging the gap between content and PR, and learn how to get your brand’s story noticed in a crowded market.Huge thanks to Ten Speed for sponsoring this episode. Schedule a consultation and mention \"Superpath\" for 10% off.************************Useful Links:Mariela on LinkedIn: https://www.linkedin.com/in/marielaazcuy/Website: https://carvecomms.com/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.","thumbnail_url":"https://img.transistorcdn.com/S2F9Mv_jrA9VX3FIeX0gQ9Am3jmpefrmZtO1dBdUKik/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4NjMyLzE2NzU5/Nzk5OTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}