{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"First of Kind","title":"Koen & Jorn: Framer Reloaded","html":"","width":"100%","height":180,"duration":2136,"description":"When do you know to pivot or surrender?\n\nKoen Bok and Jorn van Dijk co-founded Framer, the web design platform that helps designers ship beautiful sites fast. 55% of YC companies run on it. Designers love it. But Framer almost didn't make it.\n\nWhat began as a high-fidelity prototyping tool born inside Facebook's design culture became—after a near-death pivot five years in—the premier site builder for designers who ship. \n\nOver drinks at the Lone Palm in San Francisco, Koen and Jorn recall what it took to step back from the brink of oblivion and chart a new course — for themselves and the field of digital design.\n\n00:00 Intro: Lone Palm, Last Call\n01:34 What is Framer Today?\n02:39 Pick a Problem You Love\n06:14 Three Interactions to Fifty\n08:20 Rough Riding / Why VC is Good\n11:38 Three Options Left\n14:31 The Pivotal Lunch\n20:46 Act III: Solving the Walkie-Talkie\n29:08 Artistry meets Wall Street\n32:20 Stay Weird, Keep Building\n\nSpecial thanks to Jane Seabrook and the Lone Palm team for permitting us to film the first ever video podcast at their storied bar.\n\n–\n\nKoen Bok & Jorn van Dijk: Framer Reloaded\nFirst of Kind, S2:E4\nHosted by Soleio and produced by Room 3: room3nyc.com\n\nFirst of Kind is powered by our sponsors:\nFramer — framer.com\nCursor — cursor.com\nVercel — vercel.com\nProfound — tryprofound.com\n\nWebsite: www.firstofkind.com\n𝕏: x.com/firstofkind\nThreads: threads.com/firstofkind_\nInstagram: instagram.com/firstofkind_\nHashtag: #FirstofKind","thumbnail_url":"https://img.transistorcdn.com/qzMMtBiRETu2_VT3R5_vcTJyUibYFxp4cmEur9DAsdc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYWZj/MDVjNzk3NjAxMmFl/ZDE4YzE5MjhjMThh/NDZlNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}