{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Animalz Content Marketing Podcast","title":"Bottom of Funnel Content","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f9318f3c\"></iframe>","width":"100%","height":180,"duration":1723,"description":"Traffic is sometimes the best metric we have for measuring the success of content marketing, but it can often be a counterproductive one: especially when your main interest is converting more potential customers.\r\n\r\nIn this episode, we discuss the misapplications of content marketing, how to go from thinking about content as just a marketing expense to thinking about it as collateral, and why content marketers and salespeople should be collaborating more often.","thumbnail_url":"https://img.transistorcdn.com/qjz9TvuxEr_EI1TDROV40s3uSuRqiCAHU47vbOfAJqU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZDMy/YzVjNzY3NDZkODBi/YTFjODM0YjZmNzkz/MDhmZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}