{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Mondelez's Mindy Shaltry & Wes Saraceni | Heineken to buy Costa Rican waters | JINRO Unveils First Global Campaign \"My","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f96b90c9\"></iframe>","width":"100%","height":180,"duration":387,"description":"The FMCG Marketing Daily — July 23, 2026\n\nIn this episode:\n• Mondelez's marketing and sales leaders are publicly dismantling the traditional funnel — a structural shift that has direct implications for how major FMCG brands organise around the consumer.\n• Heineken's acquisition of RainForest Water signals the brewer is actively building a non-alcohol portfolio beyond beer — a strategic pivot with real implications for how it competes across occasions.\n• JINRO, the world's best-selling spirits brand by volume, is launching its first-ever global campaign — a landmark moment that marks the soju category's most serious push yet into mainstream Western consumer consciousness.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}