{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI","title":"Pricing Strategies Through a Lens of Justice With Kate Strathmann","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f976c818\"></iframe>","width":"100%","height":180,"duration":2665,"description":"You can use your pricing to create exclusivity—BUT, you can also use your pricing to create access and to start moving towards using your business to create more social and economic justice. \r\n\r\nKate Strathmann spends a lot of time exploring new techniques and strategies to create more equitable businesses and works with business owners to start thinking about how to implement them in their own business.\r\n\r\nKey takeaways:\r\n\r\n- The different pricing strategies you might consider using, like sliding scale or pay what you wish pricing models\r\n- When these strategies make sense, and when a different strategy might be a better option\r\n- Some of the pitfalls that Kate's seen come up as folks start to implement some of these strategies (and how to avoid them)","thumbnail_url":"https://img.transistorcdn.com/HRs9DZmBS3RQgcFBs6ru_0TP86Ifi_bbNBqTrnI3FJc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZDVk/NjE1YzQyMDkzZWI5/ZTg4MjdjNzIwODc5/ZTdjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}