{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"GTM Made Simple","title":"Kyle Lacy is certain marketing owns go to market","html":"","width":"100%","height":180,"duration":1103,"description":"Ask a group of go to market leaders who owns go to market, and most will say the CEO. But this leader? He confidently says otherwise.\n\nIn this episode, Sangram sits down with Kyle Lacy, SVP of Marketing at Seismic (formerly CMO of Lessonly, which was acquired by Seismic) to dive into his answer to the big GTM question. Kyle confidently says that marketing owns go to market, and he’s sharing his reasoning–from his passionate standard for BDRs reporting up through marketing, to the power of brand on an entire customer lifecycle.\n\nThis is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.\n\nListening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.\n\nAdditional Resources:\nMOVE: The 4-Question Go-To-Market Framework\n\nKey Takeaways:\nMarketing owns the experience. Therefore, they own GTM.\nGo to market is an understanding of which channels and segments work\n“You can’t build an amazing product if nobody hears about it”","thumbnail_url":"https://img.transistorcdn.com/mLIo-Q5MhYvA0F0UiknTGssdhtuZFVfq1HGQhfBGrkY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQzMzM3LzE2ODk4/MDU5OTktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}