{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Maximum Lawyer","title":"Your Law Firm Doesn't Have an SEO Problem. It Has a GEO Problem.","html":"","width":"100%","height":180,"duration":2692,"description":"Watch the YouTube version of this episode HERE\n\nGoogle isn't disappearing, but it's no longer the only place potential clients are looking for lawyers.\n\nIn this episode of the Maximum Lawyer Podcast, Tyson Mutrux sits down with Vaidas Cikotas and Steve Williams of Rise Up Media to unpack one of the biggest shifts happening in legal marketing: the rise of AI-powered search. As more consumers turn to ChatGPT, Claude, Gemini, and other large language models for recommendations instead of traditional Google searches, law firms need to rethink how they build online authority.\n\nRather than chasing the latest AI buzzwords, Vaidas and Steve explain what actually matters. They break down the difference between SEO and Generative Engine Optimization (GEO), why consistency across every online platform is becoming essential, and how law firms can improve their chances of being recommended by AI tools. The conversation also includes a live experiment comparing results across ChatGPT, Claude, and Gemini, revealing just how differently each platform evaluates the same question.\n\nIf your firm is relying on the same marketing strategy it used a few years ago, this episode will help you understand what's changing and what you should do next.\n\nWhat You'll LearnWhy AI search is changing how prospective clients find law firmsThe difference between SEO, GEO, and why both matterWhy consistency across your website, directories, and online profiles is now criticalHow attorney credentials, reviews, and case results influence AI recommendationsWhat law firms should update today to improve AI visibilityWhy no marketing agency has completely \"figured out\" AI search yetHow to avoid expensive AI marketing gimmicks and focus on what actually works\nHighlights00:00 – Why law firms are behind on the shift from Google search to AI search05:15 – What Generative Engine Optimization (GEO) actually is and why content still matters11:20 – The key differences between traditional SEO and optimizing for AI...","thumbnail_url":"https://img.transistorcdn.com/ilznX_xlSDwYMtQnRFyxuK73we03KidQzrTiS6_4A9w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZTZj/MmE1OGU3YWIwNjg0/OWQxZjhiN2NmNjZh/Y2VjNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}