{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Erewash Sound Business Show Podcast","title":"Should Your Business Have a Podcast","html":"","width":"100%","height":180,"duration":2277,"description":"Should your small business have a podcast?\nIn this episode of the Erewash Sound Business Show, podcast producer Pete Allen of Carrotcruncher Media explains why podcasting has become such a powerful tool for small businesses — and reasons why it might be better to be a guest on other's podcasts instead. We explore how podcasts build trust faster than social media, why long-form audio converts listeners into customers, and what it really takes to make a podcast work as a long-term marketing strategy.\nIf you’re considering starting a podcast, or wondering whether being a guest might be a better fit, this episode will help you decide before you invest your time or money.\n\nYou can find more information on all our interviews on our socials: we are @Erewashsound on all platforms and on our website. And if you would like to be a guest on THIS podcast, we want to hear from you. If you own a business anywhere in Erewash then get in touch by emailing hello@erewashsound.com.","thumbnail_url":"https://img.transistorcdn.com/UxYkNJhy_uWJYmMaeEmgGVHwDb_bBlCelHlDpwM6z2Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMWI5/YzZjYTdlMjA2NmU3/ZmQ0MGU5NDQ5N2Zk/MzI2NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}