{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Operator's Canon","title":"The Cheapest Quote That Still Lost — the Strategy of Preeminence","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f9a7176b\"></iframe>","width":"100%","height":180,"duration":662,"description":"Dave runs a three-truck HVAC shop and just lost a furnace job he'd underbid by six hundred bucks — and everyone's telling him he needs better marketing. Brian says it isn't a marketing problem at all. We take Jay Abraham's Strategy of Preeminence out of the seminar and into a customer's basement: the honest recommendation that costs you the sale, the one useful message a week, the referral it earns, and why \"just Dave\" beats the big regional outfit right now. One idea, worked all the way through — plus a Monday Move you can run this week. \nThe written version and this week's Monday Move live in The Operator's Library at mmsvegas.com.","thumbnail_url":"https://img.transistorcdn.com/aQIfTzLICsQKCtBAGh5CfKZmI8srAf5E3AuKQIGsZ9E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jM2E0/MDA5N2EzMWVlYTVk/NTNiYTIwYThlY2Yy/NTQ2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}