{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"The Advantages of Solving Your Own Problem","html":"","width":"100%","height":180,"duration":221,"description":"When you're deciding what to build for your next B2B SaaS application, you can decide whether or not you want to solve a problem that you experience.\nI want to talk about why this can be a HUGE advantage. \nPS.  I'm doing this now.\nFree product-market fit email course - https://nxtstep.io/fit\nEpisode Transcript\n Hey folks, Sean here, and today what I want to talk to you about is one of my favorite patterns when you're building a potential B2B SaaS application and that's looking to solve your own problem. Now, I'll talk about that in a minute, but first I wanna share with you some context around why I am such a big fan of this pattern, and it's because it's a easier solution to one of the biggest challenges facing folks trying to build successful SaaS products or companies, and.\nMany oftentimes try to build a solution to a problem that doesn't exist. Now, I talk a lot about identifying problems worth solving, and the research work that I do is largely focused on being able to differentiate between just a problem that really won't be able to turn into a successful business or SaaS product and what I consider to be a problem we're solving that should now, the advantage of this strategy.\nIn building a solution to your own problem is you are your own target market, which is great insider information into how your customer thinks. I know it's a use case or an N of one, but that's better than a lot of founders often have that choose to solve problems in industries or for people that in which they are not the target market.\nSo this can be a considerable advantage and it can also help you gain access to more people. Within that target market. That is if you are also inside that target market, most of the time you probably know other folks like you, which makes it probably easier or at least closer to your current network to gain access to more of those folks, to better understand the context around how they want their problem to be solved, making it a bit easier for you to...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}