{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Power of Two","title":"How to Market Yourself Without Feeling Like a Sleazeball","html":"","width":"100%","height":180,"duration":1989,"description":"Marketing can feel uncomfortable.\nYou know you have something valuable to offer, but the idea of constantly promoting yourself, telling people how great you are, or pushing people towards a sale can feel completely out of alignment with who you are.\nAnd when the alternative seems to be avoiding marketing altogether, it can leave you feeling stuck.\nIn this episode of The Power of Two, my special guest is Tad Hargrave, founder of Marketing for Hippies, who has spent more than two decades helping people build profitable businesses in a way that is ethical, human, and aligned with their values.\nTad brings together ethical marketing, community building, local economies, and a deep belief that business can be both effective and good for the world.\nWe explore why self-promotion feels like “human kryptonite,” and why Tad believes we shouldn’t necessarily try to get better at promoting ourselves.\nInstead, there may be a much more natural superpower available to us: promoting other people.\nFrom finding the right joint venture partners to protecting your reputation, creating genuine reciprocity, and making partnerships easier for everyone involved, this conversation offers a different way to think about marketing and collaboration.\nAt the core of Tad’s approach is a simple shift:\nMarketing isn’t about trying to get someone to buy. It’s about finding out whether there’s genuinely a good fit.\nCatch these highlights from our discussion....\n>> Why self-promotion is “human kryptonite” — and why you may not need to overcome it\n\n>> How promoting other people can become a more natural and effective form of marketing\n\n>> Why ethical marketing starts with finding the truth of whether something is a good fit\n\n>> How to think about reciprocity without falling into a “you promote me, I promote you” mindset\n\n>> Why your reputation is one of your most valuable business assets — and how partnerships can strengthen or damage it\n\n>> How to properly assess someone before putting your...","thumbnail_url":"https://img.transistorcdn.com/uTsA3Gqh7dUfK5vsu9ITLPbCxRO68lWcZxXeh-3X2Y4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNWJi/ZGI0OGM0MWI3YTA4/ZjRhNWNjYWFlMDFm/OTQxOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}