{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Media Copilot","title":"Dotdash Meredith’s bold bet on AI—and why it might actually work","html":"","width":"100%","height":180,"duration":2619,"description":"Jonathan Roberts of Dotdash Meredith unpacks how one of the largest digital publishers is adapting to AI and the changing nature of online audiences.\n\nThe media business is no stranger to disruption—but AI is changing the rules of engagement faster than most companies can respond. At Dotdash Meredith, Chief Innovation Officer Dr. Jonathan Roberts is trying to stay not just afloat, but ahead. This week on The Media Copilot, I talk with Jonathan about how one of the biggest names in digital publishing is confronting—and capitalizing on—AI’s rapid rise.\nDotdash Meredith is home to household-name brands like People, InStyle, and Investopedia. But behind the glossy covers and evergreen SEO content is a highly engineered operation—one that’s been data-forward for years. From its proprietary ad tech platform D/Cipher (built to thrive in a post-cookie world) to deep integrations with OpenAI, the company is betting on innovation as its survival strategy.\nIn our conversation, we cover:\nWhy Dotdash leaned into its OpenAI partnership early—and how it’s paying off in real-time\nThe evolving relationship between editorial integrity and algorithmic optimization\nHow personalization at scale is being done without compromising trust or quality\nWhat AI agents mean for traffic, SEO, and the entire structure of online publishing\nWhether we’re heading toward a future where humans don’t browse websites—they just ask\nJonathan shares how Dotdash is adapting its product, content, and monetization models to survive in an environment where Google is no longer the gateway to the internet—and where AI summaries may be the only thing standing between your brand and invisibility.\nWe also talk about what’s not changing: the need for trusted, human storytelling—and the critical role publishers still play in shaping how information flows online. But how do you fund it? That’s the tension we explore.\nThis is a candid, smart look at the state of play in media innovation—one that pulls back the...","thumbnail_url":"https://img.transistorcdn.com/4EiFqLM4OC9vg9_Tigcvzf0FJU4e68DVprGgpAUDU4M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zZGY3/ZTlmNDY3NDc0NjVm/NmNjMjNmZGM1ODNh/Y2JiYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}