{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The B2B CMO Podcast with Jon Miller and Sydney Sloan","title":"How to Embed AI into Your Marketing Team with Wendy White","html":"","width":"100%","height":180,"duration":2004,"description":"Wendy White is the Chief Marketing and Partner Officer at Daxko, where she leads marketing and partnerships for the platform that's powering the member management and operations engine behind so much of the fitness industry. Wendy has been a CMO for a number of companies and held globe-spanning marketing leadership roles at giants like Microsoft and Intel. Wendy joins Jon Miller and Sydney Sloan to discuss how to lead an organizational AI  transformation, what it means for a CMO to lead as a business-first executive, and why a new brand measurement matrix is needed for an era where LLMs, not search engines, are where buyers do their research.Episode TakeawaysCMOs should position themselves as business executives first, and functional leaders second. Strategic CMOs actively weigh in on customer success strategy, sales org structure, and software procurement, which are all outside the traditional CMO scope. The modern CMO who earns a durable seat at the table does so by demonstrating strategic fluency across the entire business, not just owning the marketing lane.Treat AI adoption as a cultural mandate, not just a tooling decision. This means changing job descriptions, updating career ladders to include behavioral AI capabilities, and making it explicit company-wide that AI is not a choice. Leaders who treat AI as optional will fall behind those who structurally embed it into how people are hired, evaluated, and promoted.The \"follow the sun\" model, combined with AI, creates a continuous marketing execution engine. For example, Wendy's team has roughly half of its FTE headcount in India, with AI tools trained on brand guidelines, Gong calls, and campaigns. The result: Wendy wakes up to approval requests, not project kickoffs. This compresses execution timelines dramatically and is replicable for any GTM team willing to invest in AI-enabling offshore talent.After years of decline, PR is becoming a top priority again for marketers, specifically because LLMs are...","thumbnail_url":"https://img.transistorcdn.com/knMyK_PHzrcpzD9ir526SwtsYds11WxoXrHnF5DGctU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYjhj/NTc3MGVhMjg4MDA1/NDkyMjczYWZmOTU1/YTRkMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}