{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Katie Lance Podcast","title":"Social Media for Realtors: What's Actually Working Right Now?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fa4c4b75\"></iframe>","width":"100%","height":180,"duration":1651,"description":"What is actually working on social media for real estate agents right now? 🏡\nIn this conversation with Creig Northrop at the Northrop Realty Top 20 Retreat, I'm sharing some of my favorite practical social media strategies to help Realtors build trust, stay top of mind, and grow their businesses without feeling overwhelmed!\nAfter 20 years in the real estate industry, one thing I know for sure is that social media isn't about going viral or being everywhere. It's about showing up consistently, building relationships, and being YOU!\nWe talk about everything from Instagram and LinkedIn to AI, video marketing, and why meaningful engagement matters more than ever.\nHere's what you'll learn:\n✅ Why authenticity is your biggest advantage in a world of AI\n✅ Why consistency matters more than going viral\n✅ How to stop overthinking social media and start showing up\n✅ Why every Realtor should be creating video content at least once a week\n✅ How to choose the right social media platforms for your real estate business\n✅ How to use AI without losing your personality\n✅ My simple Focus Five strategy to build relationships in just five minutes a day\n✅ Why taking online relationships offline is so important\nOne of my favorite reminders? Done is better than perfect!\nYou don't need to be a full-time content creator to be successful in real estate. You just need a simple, sustainable plan that works for YOU.\n💬 LET'S CHAT!\nWhat's your biggest challenge with social media right now? Is it consistency, video, finding content ideas, or knowing where to spend your time?\nLet me know in the comments!\nAnd if you found this conversation helpful, please give it a thumbs up, subscribe, and share it with another real estate professional.\n📚 ADDITIONAL RESOURCES\n🎓 Join the #GetSocialSmart Academy:\nwww.katielance.com/academy\n📅 Free Content Grid:\nwww.katielance.com/contentgrid\n🎤 Book Katie to Speak:\nwww.katielance.com/speaking\n🌐 Visit Katie Lance Consulting:\nwww.katielance.com\n📲 LET'S CONNECT!...","thumbnail_url":"https://img.transistorcdn.com/NXJ8PuSzWRwzN22i6q5gguif8fTWG1uz4VmoQsoIyE4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOGEw/ZjUzY2E3MGQ1MjFi/MjljNGE5ZjMyMTcy/MjQ4Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}