{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2X eCommerce Podcast","title":"EP 02: How UK Hamper Company: Virginia Hayward Prepare for the Christmas Season that Accounts for 95% Revenue","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fa515d78\"></iframe>","width":"100%","height":180,"duration":2843,"description":"Over the last  30 Years, Virginia Hayward have been wholesalers and more recently online retailers of Hampers and Gifts with a heavy seasonal emphasis on sales at Christmas time.\nVirginia Hayward supply a number of quite well known UK household retail brands like: John Lewis, Waitrose, Selfridges, Interflora and FunkyPigeon.com.\nI had the privilege of quizzing both the Sales Director, Sam Hayward and Head of Marketing, Justin Walmsley about their online customer acquisition marketing strategy and tactics.\nThey are a £10 million ($15.5 million) turnover company with 30% of sales coming from online acquisition channels.\nHow do they prepare over 10 months to cash in on 95% annual revenue. This interview will be of particular interest to online retailers with seasonal businesses.\n\nhttp://2xmedia.co/podcast/ep02/","thumbnail_url":"https://img.transistorcdn.com/6rfU37IUp0-QWXYKPd34Jy_W0ArNIQ3hAOszLOacSoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMTI5LzE2ODY5/NDE4MzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}